The Brand Gap is one of my favorite presentations. I can't watch it enough. Its been updated (new pictures to keep up with the times) and has a few new slides. Otherwise the messages are still just as relevant.
Martin is a Brand Management and Marcom professional with broad experience in all aspects of marketing communications (marcom) and branding: marketing writing, web management, print production, trade show coordination. Martin adds value to a company's brand, managing the overall identity, while advancing the marketing strategy and marcom activities.
Website: www.martinperlin.com
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